International Strategy

Expansion within the international marketplace has been a key component to our long-term growth strategy. Having this focus has enabled us to serve customers around the world both in stores and online. Victoria’s Secret is honored to be empowering and uplifting women across the globe.

Through a mix of company-owned stores, franchise partnerships and e-commerce businesses, our best-in-class brands are reaching customers around the world.

Victoria’s Secret

Our full assortment Victoria’s Secret stores launched outside North America in 2012. These stores feature a wide assortment of our signature bras, panties sleepwear, and athleisure as well as our award-winning fragrances, body care and accessories. Customers can receive expert bra fittings from highly trained associates in cities all over the world.

Victoria’s Secret Beauty and Accessories

Victoria’s Secret Beauty and Accessories are smaller concept stores, which focus on our award-winning fragrances, body care and accessories. Locations include airports, street locations and shopping centers throughout the world.

Victoria's Secret PINK

PINK is a lifestyle brand focused on celebrating and supporting the power of community, fostering positive mental health among young adults, and being kinder to the planet. Our products include loungewear, knit tops, bras, panties, activewear, accessories, beauty and more. Similar to the United States, Victoria’s Secret PINK is available in most full assortment Victoria’s Secret stores and some freestanding store locations.