Our brands gave back in a big way in 2020!

In 2020, Victoria’s Secret and PINK embarked on a journey to make a difference and support causes important to its customers.

  • In honor of Giving Tuesday, Victoria’s Secret and PINK, donated $500,000 to the YWCA USA in honor of our longstanding partnership and support of their dedication to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all.
  • Victoria’s Secret and PINK partnered with Feeding America to help provide 2 million meals to help people facing hunger with a $200,000 donation.
  • To help support people affected by everyday emergencies during the pandemic, Victoria’s Secret and PINK donated $300,000 to the American Red Cross.
  • In partnership with Good 360, Victoria’s Secret donated 50,000 masks to nonprofits throughout the country.
  • Victoria’s Secret donated nearly 110,000 pieces of product to Dress for Success to support their mission of providing women with the tools for success through workforce readiness and employment retention programs.

PINK has also expanded their philanthropic efforts this year, focused on supporting women, fostering positive mental health and supporting our planet. Through several initiatives, PINK has donated a total of $786,100 to organizations and causes that make a difference.

Some of these community efforts include:

  • Supporting Young Women:
    • In honor of International Women’s Day, PINK made a $100,000 donation to Step Up, an organization that propels girls living or going to school in under-resourced communities to fulfill their potential.