Our Values & Culture

Our associates are the heart of our business – they bring our values to life, create lifelong relationships with our customers, deliver innovation that keeps us at the forefront of the industry and inspire our happy, healthy and inclusive culture. 

Looking deeper, at the heart of our culture is our values that were developed in partnership with our passionate associates, reflecting our company’s core beliefs and reminding us of who we aspire to be together:

Love the CustomerLove the Customer
We place them at the heart of everything we do. We listen and engage with them to evolve as they do – making every experience count.

DEI is EverythingDEI is Everything
We believe our business thrives because we look for, listen to and value diversity, equity and inclusion. We champion each other’s well-being and unique needs. We foster a safe environment where everyone is empowered to be their true selves. We never tolerate discrimination, harassment, bullying, aggression or retaliation. 

Passion with PurposePassion with Purpose
We dream big and channel our passion to what matters most. We unlock our best thinking through curiosity and creativity and learn from mistakes.

Better TogetherBetter Together
We lead with integrity, trust and respect, every single day. We speak from the heart and are transparent because we care. We achieve the best outcomes together and work as one team.

Community Guidelines

At Victoria’s Secret & Co., we’re committed to fostering a happy, healthy and inclusive culture, which means the activity and community we foster across all our social media channel must put that commitment into action, by maintaining a safe, inviting, supportive and inclusive space for all.

The following guidelines outline how Victoria’s Secret & Co. will continue building an uplifting and celebratory environment across all branded social media properties, ensuring a positive experience for our customers, associates and communities.